by: Simret Samra
Estate agency Darlows of Llanishen, the main Spicerhaart team, create two leaflets in might 2011 where it reported it вЂadvertised more extensively than our rivals both online and offlineвЂ™ and declared themselves a вЂmulti award-winning representative.вЂ™
Kelvin Francis auctions challenged the advertisements, arguing that other estate that is local marketed significantly more than Darlows together with declare that the вЂњUKвЂ™s biggest separate estate agencyвЂќ had been вЂњmulti award-winningвЂќ could never be substantiated because it had just won one runner-up place in the last few years.
Additionally challenged the word вЂindependentвЂќ to be misleading as Darlows is component of this Spicerhaart team, a restricted business owned by investors.
The ASA noted Darlows had made the claim that is comparative mistake together with taken actions to avoid it from being duplicated in future ads. вЂњWe considered that the claim вЂWe advertise more extensively than our rivals both online and offline вЂ¦вЂ™ was not substantiated and determined that the advertising breached the Code.вЂќ
The ASA additionally noted Darlows had provided documentary evidence which revealed that they had won two industry honors within the previous 5 years. The ASA stated: вЂњHowever, we considered that the consumer that is average interpret the written text вЂњmulti award-winning agentвЂќ as a claim that Darlows had won a lot more than two prizes in the last few years therefore figured the claim had been misleading. Read more