Note: the CAP gives this advice Executive about non-broadcast marketing. It will not constitute advice that is legal. It will not bind CAP, CAP panels that are advisory the Advertising guidelines Authority.
The degree to that your ASA covers the advertising of monetary services and products is restricted; technical facets of non-broadcast marketing for the majority of economic advertising are at the mercy of statutory control because of the Financial Conduct Authority (FCA). But, вЂњnon-technicalвЂќ components of credit rating marcoms (for instance, offense, social duty, superiority claims, fear and stress and competitor denigration) will likely fall inside the remit associated with the CAP Code. Read more