Every loan agent worth his or her salt is looking for new loan products to originate that are tied into the purchase money market in today’s dynamic mortgage market. Key to being effective within the purchase marketplace is to be able to offer items that are function and benefit driven in place of “price driven”. While pricing is essential, features and great things about a loan system will apart set an originator through the competition and build realtor and builder relationships which are almost certainly going to endure long-lasting.
Customer “Construction to Permanent” (CTP) loans squeeze into this bucket and may help build an originators “book of business”. Ecommerce are built around both realtor and builder recommendations, which many loan originators are currently cultivating in a single means or any other. Read more