Alas, the internet dating industry isn’t all flowers and moonlit walks. For businesses that offer online dating services, it really is a competitive world where each major business needs to one-up the other within their claims — what amount of users get communications, just how many of these communications result in times, and exactly how numerous marriages emerge from those unions. A page simply delivered by Match.com to competitor Plentyoffish reveals simply exactly how really these businesses make the figures.
The page is not very very long — soon, that is, in addition to a bullet-pointed listing of 18 stats from Plentyoffish’s advertising materials, which Match.com challenges its competitor to substantiate. Record includes claims that Plentyoffish produces over 500,000 relationships that are new 18 million dates every year, and 20,000 brand new signups daily. “considering my understanding of the industry, ” writes Match counsel that is general Dye, “these claims can not be supported and are usually deceptive and/or false. “