ACE’s expansion strategy had not been limited by opening brand new shops, however. The organization additionally developed services that are new an effort both to boost revenue and also to win the perform company of its customers.
In 1990 ACE had introduced electronic income tax filing, which proved popular among clients prepared to pay a charge to get faster income tax refunds. By 1993, taxation filing had become ACE’s 3rd biggest income supply, trailing just check cashing and cash order sales. Also in 1993, ACE entered the nascent pre compensated services market, whenever it started initially to offer pre paid long-distance calling cards at its check cashing stores. Nevertheless, check cashing stayed the basic of ACE’s profits, accounting for around 90 % of the company. Read more