Campaign Face Off: Tinder v/s Bumble v/s OKCupid

Campaign Face Off: Tinder v/s Bumble v/s OKCupid

Tis the summer season of love, we state! Indian Dating Apps Campaigns – Tinder, Bumble and battle that is OKCupid away with campaigns of various tone and approach. What type works the most useful?.

Bumble’s #EqualNotLoose

Simply 2 days post her extravagant wedding to Nick Jonas, Priyanka Chopra had been straight right back at your workplace going to the meeting when it comes to formal launch of Bumble in Asia. When it comes to unknown, Bumble is a dating application which claims become ‘a social networking by ladies for everyone’. It recently debuted in Asia while announcing PeeCee because it’s partner and investor. Alongside the launch, Bumble circulated a campaign #EqualNotLoose for the Indian audiences featuring Priyanka Chopra as the employer woman.

By having an objective to enable females, Bumble seeks to battle Gender bias and asks females to help make the very first move.

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Aside from being a date-finding platform, Bumble also providers friendships having its “BFF business and mode” networking via Bumble Bizz. Read more